About Us
We believe you do things that consistently bring you joy, and the things that bring you joy are typically things you are good at doing. We’ve created an entire gym & personal training experience to help you find love for strength training.
Strength Training with us is different than other gyms. When you train here you’re getting lessons. Information & skills you will carry for the rest of your life. Spend a few months with us to learn strength training. Spend the rest of your life pursuing it.
We started in Tallahassee in 2014 by providing a small gym atmosphere with big gym amenities. There are no hidden fees. You’re not going to find bosu balls, ellipticals, or Zumba classes in our gyms. No gimmicks, tricks, or jerks. What you will find are barbells, benches, and badass, friendly people that live strength training every day.
We strive to create an environment where everyone belongs. There are no outsiders at Seriously Strong Training. Our gyms are filled with welcoming, warm people that know your name and who want to share their passion with you.
Our Core Values
The Human Element
The Human Element is a reminder to never forget what is at the core of life—our humanity. Each of us is doing the best with what we have, and it is our duty to each other to make life better every day. Remember names, practice empathy, and give hugs when they are needed.
Big on the Little Things
The little things are what define us, and we believe the way you do anything is the way you do everything. The little things sometimes aren’t noticed until they’re gone, but that isn’t an excuse to forgo them. Our team focuses on the small details that add up to a big experience, because the sum of the parts certainly does not equal the whole.
Growth & Development
We believe that if you aren’t growing, you are withering away. Every member of our team is obsessed with growing every single day, and Seriously Strong Training is built around this principle. Reach for your potential, and when you get close, reach a little higher.
Leadership at All Levels
Everyone at Seriously Strong Training practices extreme ownership. This is a mentality to never pass the buck. To never stay silent when we see something that can be improved. To never say, “it isn’t my responsibility”. Our coaches are empowered to lead at all levels—this means that even the newest members of our team are responsible for helping the most senior staff improve.
Our Leaders
Keith learned strength training to support his time as a high school wrestler. When high school ended, he stopped wrestling, but never stopped strength training. Keith obsesses over creating a great customer experience. Keith's core value of choice is Big on the Little Things.
Keith Hansen
Owner
Athena was a client of Seriously Strong Training long before joining the team. When she asked one day if it was time for her to begin working out on her own, Keith begged her to join his team. Athena is driven in life to make an impact on others. Athena's core value of choice is The Human Element.
Athena Landy
Chief of Operations
Gustavo began his career in strength training as a teenager in a family friend's garage. He started working at the gym at FSU in college and quickly became the head trainer. The next steps on his journey were to join the team at Seriously Strong Training while completing his Masters Degree in Exercise Physiology at FSU. Gustavo's core value of choice is Growth & Development.
Gustavo Ramos
Director of Strength Training